Do you want to get noticed on YouTube? Wondering how you can use the YouTube algorithm to your advantage? In this video, I share details about how the algorithm works and how you can set yourself up for success. Background InfoYouTube is the #2 search engine in the world (I feel like all my YouTube content starts with that phrase). It's true, and like every search engine, an algorithm defines its functionality. The algorithm determines what you rank for and how high you rank. If you can understand exactly how the algorithm works, you have the secret of success. But to understand how it works, you need to understand YouTube's goals. Follow the MoneyYouTube is a video-sharing site. One of their main goals is to have you watch a lot of videos. The more time you spend watching videos, the more ads you see. The more ads you see, the more MONEY they make. It's that simple. YouTube the Search EngineAny quality search engine will want to give the searcher exactly what they want. If they get exactly what they want, they will use the platform more. In YouTube's case, that means they will watch for longer period of time. And as already covered, that means more ads and more money. That makes YouTube happy. Here's the key, you want to do whatever you can to make their job easier. As a search engine, they have two goals:
How to Give YouTube what YouTube WantsTip 1 – Optimize your Titles, descriptions and tagsThese are the meta data of your videos and they are VERY important. Your meta data does more to tell YouTube exactly what your video is about than any other factors. Make sure to include all relevant keyword phrases in your meta data. If your video is about “How blood flows through the heart”, don't call the video “First heart video”. That's too vague. Get specific with your titles. Get detailed in your description. And then include all relevant tags you can think of. A great tool to help with this is TubeBuddy. Tip 2 – Use Custom Thumbnails90% of the best-performing videos on YouTube use custom thumbnails. Why? Think about it. When you do a YouTube search, you get a bunch of results. As you scroll through those results, some of the thumbnails stand out. You want to be one of those thumbnails that stand out (in a good way). That increases the chances that people will actually click on your video. Tip 3 – Deliver valueDo I have to say that? Maybe not, but I will. If someone clicks to watch your video and it sucks, they will click away. If it takes too long for you to get to the point, they're gone. By creating an engaging, value-filled video, you will get more people watching till the end. In other words, you will increase the watch time. Tip 4 – Give them EASY access to the next videoDoing this results in an increased session time. That's the amount of time they spend watching videos in one sitting. Here's how you do this:
Combine cards with verbal cues and you'll get more people watching more videos. Let's Wrap This UpGive YouTube what they want and you'll increase your chances of success. As you create more content, YouTube will test you out and start showing you in the search results. Once they see that people stick around when they watch your videos, they will rank you higher. Over time, your channel will grow in authority, and that's exactly what you want. So go ahead, start making videos and use those four tips. Then come back and let me know how it goes. Resources Mentioned
InfographicThe post How to get Noticed on YouTube – YouTube Algorithm Explained appeared first on Become A Blogger by Leslie Samuel. from http://www.becomeablogger.com/25439/get-noticed-on-youtube-algorithm-explained/
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Keeping up a robust reputation of your business is a rather significant part a great advertising strategy within this competitive world. Always act professionally as you do not need to create a poor reputation for your organization. Managing the standing of your organization on the various social networking websites can be really a time intensive and overwhelming activity. Reputation is how folks perceive you. It truly is a fact that a reputation is everything in regards to business. A reputation of any company is produced by the far better services. Keep on reading and learn how you may keep a fantastic reputation. A bad online reputation can destroy the yearly turnover of an organization in a few minutes, whether it’s an e-commerce company. Eliminating negative contents from the internet isn’t sufficient to say that you are able to achieve good online reputation. The fantastic news for those who have a business of your own is that reputation management businesses are popping up throughout the web now. It can happen to any business or company professional. Any business with an internet presence needs reputation administration. If your company is growing, there’s a really higher likelihood it can find a negative feedback. Soon, you are going to comprehend the ways a superior reputation can help your company. As a consequence, your business will surely be witness a tremendous growth within it. Even if it is online, maintaining excellent reputation can be a giant step towards success. Consider those firms that are already in the company for many years. So far as any online company is concerned, it’s a good idea to know that there’s something that you can do about negative reports and publicity. An organization can build up the brand name employing a number of internet reputation management tools. It must be aware of detailed knowledge of their customer base. By indulging in the blame game, it will simply cause more problems and worsen the company’s reputation in the eyes of the public. Your company wouldn’t need to be fighting in the woods whenever the enemies are out in the plains. The internet reputation management businesses preserve the brand reputation through sustained advertising and awareness campaigns employing conventional media or internet resources. They are now fast making their foray in the market. You always need to look at providing better customer service and produce your customers satisfied. For instance, if a customer offers you an excellent review, It will allow you to reach out to them to offer them a personal thank you or even a distinctive discount. Attempt to assist the customer as best as possible and move forward. Opt for a firm which offers services that aren’t overly priced. It’ll be presumptuous to believe that reputation management services are necessary by corporate houses and commodity brands only. Reputation management services can be helpful in building up an image also. Reputation management has existed quite a long time, however social media appear to put this on steroids. The trick is to hire different individuals to do your reputation risk management and be certain that these individuals are successful at removing complaints. Another words reputation risk management is about protecting the company that you are hired to protect within this case your company. In both instances, you need to go for reputation management for increased name and status. Reputation management is a critical portion of digital marketing for virtually any business, large or small. It includes tracking a companies activity and online presence as well as taking into account the views that other people have about this company. Online reputation management is the procedure of guarding your brand on the internet to be certain that the estimation of your business enterprise or product isn’t tarnished, and that you are in charge of what others see and the opinions that are formed about your business. It has to fix the loose ends and ensure that the posts don’t reach the consumers looking for your brand. Online reputation management (ORM) handles everything about the business’s brand regarding its reputation in the internet community. Reputation management is a relatively new entity online. With a tall gain in the advertising circle, online reputation management is the ideal way to raise the credibility, efficiency and reach of your organization. It works well if the processes are done in a continuous cycle. It is a complex method of regaining your company’s image. Business reputation consultants are people who help companies to maintaining their company reputation. Being a corporate reputation management consultant isn’t any simple job. As long as he is able to effectively communicate his opinions and those of his clients, he will be successful. from Internet Marketing Toronto http://kanwarmanoria.digital/reputation-management-toronto/ from https://kanwarmanoria.tumblr.com/post/166044771777 Do you think your audience is too small to start making money? Are you curious about how you can make money with sponsored content? In this interview, Monica Pruett shares a step by step plan for pitching, landing and creating awesome sponsored content. Intro:Listen to the Episode:About Monica PruettMonica Pruett, the founder of HappyandBlessedHome.com. She shares encouraging posts for moms, easy recipes, preschool tools and ideas for family fun. In 12 months, Monica pitched, landed and created 100 sponsored blog posts. This generated over $22,000 in income for her blog. She started with only 5,000 subscribers and 25,000 page views. By the end of that year, she grew her blog to over 60,000 pageviews and 15,000 subscribers. Now Monica teachers other bloggers how pitch, land, and create awesome sponsored content. She does this in her e-course – “9 Essential Steps to Rock Sponsored Posts” on her website The6FigureBlog.com. Click here to get her free guide 9 Essential Steps to ROCK Sponsored PostsMonica’s 9 explains the steps using the following acronym: R.E.A.D. P.A.I.N.T. Here are the steps: R – ResearchTo be successful with sponsored content, you first have to do your research. You also need to know and understand your audience and what they are looking for. A great place to start getting that insight is by digging into Google Analytics. By doing so, you can understand get a better understanding of:
Monica also recommends doing a SWOT analysis. This will help you look at strengths, weaknesses, opportunities and Threats for you, your audience and the brands that you want to work with. You want your sponsored content to be beneficial for your audience, the brands you work with, and your business. E – EquipmentInvesting in good equipment is a great way to create the kind of content brands look for. If your images are mediocre, it will be harder to get brands to work with you. Monica uses and recommends the Canon T6S. It has a flip screen and you can focus on the object with the touch of a finger. This will save a lot of time in editing. Do what you need to do to save time. A – AvatarCreate a well-defined avatar of your ideal reader/customer. Use Google analytics to find out some demographic info. To take it to the next level, do a survey. Even better, call up people who take your survey and ask them probing questions. What do they love about your blog? What challenges are they facing? By having a well-defined avatar, you are also able to talk to the brand and say that you know your audience. The more you know, the more value that provides them. It shows them that you are serious about your community. D – DevelopBefore you write your pitch, you need to develop an idea. What experience do you want your audience to have? What do you want to showcase about the product? Why would you recommend it to a friend? What is the USP of the product? Do some more research on the product and see how it works. It’s not just about you or the product. It’s about your audience. P – PitchIt’s time to pitch the brand. Make sure to include:
Don’t get into pricing yet until you start to collaborate. A – Audience appealOnce you've won the pitch, it's time to deliver on what you say you’re going to do. They will often have objectives. Ask them what those are. Here are a few ideas of things that can help drive audience appeal:
These are the most popular (and easy) things to do that can increase your audience's engagement. I – InformNow that you've created the content, it's time to go crazy with sharing it. Do whatever you can to get the word out there about the post. Monica recommends joining a few blogger groups to connect with other bloggers. These are key relationships that can help when it's time to get the word out about your content. Help others and you’ll find people who will want to share your content. N – NetworkThis goes beyond the sponsored content you create. Relationships are the key to taking your blog and business to the next level. Go to conferences, meetups etc. Connect with other bloggers in your niche in person. Make friends. Network with brands. This will not only expand your reach over time, but will also open up all kinds of opportunities. T – TransformIf you do all the steps mentioned this far over and over again, be prepared for transformation. Your audience will grow. Your opportunities will expand. And you will take your blog to the next level. In ConclusionIt's fascinating to see how Monica transformed her business using sponsored content. And she outlined the steps very strategic way that anyone can follow. If you want to experience what she experienced, I want to encourage you to TAKE ACTION! You can start by downloading her 9 Step Guide to Rock Sponsored posts. This will help you implement the steps she went through in this interview. And be sure to listen to the interview. She shares a lot more that's not covered in this post. Enjoy. Resources Mentioned
InfographicThe post How to Make Money with Sponsored Content – with Monica Pruett appeared first on Become A Blogger by Leslie Samuel. from http://www.becomeablogger.com/25461/sponsored-content/ The Appeal of Digital MarketingThe marketing is about sites and apps. Actually, with greater profitable returns, internet marketing results in phenomenal small business development. It has many benefits, and some benefits are that digital marketing spreads fast, it’s one of the cheapest methods and is a great way to promote your brand on the Internet. It’s well worth opting for internet marketing since you would forever on the positive side of achieving business objectives. Social media marketing is among the advanced and useful digital advertising and marketing practices that allow a business to be aware of the clients. It is not all about providing information but to extract information from the public. Marketing plays an extremely important function in transforming a business into a thriving brand. Internet marketing isn’t a 1 time job, it’s a continuous process. It is all about promotion of brands, products, and services with the help of the collective media like internet, phone and television. It is really an umbrella term and there are various tools and processes under it. It is no more an oddity, but it has become a necessity. To most of the companies these days, it is the key to success. It allows small business owners to be able to market their products or services and establish brand recognition in the marketplace, via several Internet marketing avenues. In conclusion, with the aforementioned benefits you’d be content to go for digital marketing. Digital marketing is the custom of using internet services to promote your business and its products. It is the key. It is the one word that has been trending recently. It surely helps to bridge the gap while providing more job opportunities in this booming industry. With the extreme popularity of digital media, individuals are readier to incorporate digital marketing in their everyday way of life. The Ultimate Digital Marketing TrickMarketing is quite a common term and has been utilized by the firms since history. Even a couple of years back, digital marketing was regarded as an oddity. It is the reach for most businesses and social sites have done an excellent job by promoting business. It is an approach that covers all the marketing techniques and strategies through an online platform. It, on the other hand, is simply an umbrella term to describe online marketing tactics of any kind, regardless of whether they’re considered inbound or outbound. It is an umbrella term for all of your online marketing efforts. Credible and ace digital marketing isn’t only about generating leads. Marketing is unprecedentedly determined by technology. Well, digital marketing makes it possible for you to do exactly that. It consists of various forms of advertising. It is effective because it is customisable. In other words, it is a combination of online activities which help individuals and business entities facilitate their marketing objectives. The digital promotion is part of the computerisation. Digital Marketing, also called Online or Internet Marketing is a broad term used to promote one’s brand or services through the varied digital channels, so as to reach a bigger segment of the populace. What About Digital Marketing?Marketing strategy plays an exact imperative part in whirling a business into a thriving brand. When implemented in an ideal fashion, an advertising strategy can show noticeable benefits in the context of ROI, traffic and internet visibility. An excellent advertising strategy is crucial in regards to determining the sum which you should spend for your advertising campaigns. If you’re looking for somebody to plan out your whole advertising strategy, then a digital advertising agency would be a great alternative. You should come up with a digital advertising strategy if you get a new company or you get a new small business program. When you set it all together, you might have a thriving digital advertising and marketing strategy that builds relationships and client loyalty. In the future, it’s deemed to be one of the most crucial advertising strategies for any small business. The strategies that are used for marketing are usually an integration of conventional and digital ordinarily. A personalized marketing and advertising strategy can help a company to understand what customers wish for. An internet advertising strategy is simple to put together and at a very little cost in comparison to other traditional techniques of marketing you have. An effective digital advertising and marketing strategy will allow you to identify where your prospective customers can be found and the way you can reach them. It has now come to be a significant part every advertising strategy as modern users want companies to have a powerful and effective internet presence. It is now a valuable part of every advertising strategy as it can help you connect directly with your present and prospective clients. There are several different explanations for why brands initiate an online advertising strategy. from Internet Marketing Toronto http://kanwarmanoria.digital/digital-marketing/digital-marketing-for-dummies/ from https://kanwarmanoria.tumblr.com/post/166038647042 You feel misguided. When you started your blog, you thought you could just follow in the footsteps of your favorite blogger, right? Just publish great content and maybe spend some time on social media and you thought the readers would come. But in reality, you find yourself grinding. You stay up late after your 9-5 to write articles. You hustle for every single visitor. And you feel as if you’re spinning your wheels in a rut, not getting anywhere with your blog. You wonder if it’s your writing. You wonder if it’s your topic. You wonder if maybe blogging just doesn’t work anymore. But I have good news for you: It’s not blogging that doesn’t work anymore. It’s these old-school blogging tactics that somehow still pop up online as effective methods of growing your blog. Instead of throwing in the towel on blogging completely, throw in the towel on these outdated strategies and start upping your game (and your traffic) with what works today. Tactic #1: Hoping “Great Content” Will Save Your Sorry AssYou’ve been told that “content is king” and “if you build it, they will come.” So you’ve spent countless hours building a hub of awesome content on your topic, and you just know it’s what your target audience is looking for. Once upon a time, that might’ve been enough. People would’ve found you and spread the word about you. But these days, everyone is writing amazing content. There are hordes of carefully crafted, ruthlessly researched, expertly written blog posts on every topic. Readers won’t come looking for you. You need to go looking for them. You can’t do that if all you do is write, write, write. What to Do InsteadInstead of spending all your time writing and publishing content, you need to spend more time getting that content in front of readers. In fact, Derek Halpern suggests you should only spend 20% of your time creating great content, and 80% of your time promoting it. So build relationships with influencers. Develop an outreach strategy to get links and shares. Repurpose your articles for maximum exposure. If you don’t, it won’t matter how amazing your content is; you’ll keep struggling to build an audience. Tactic #2: Guest Blogging on Huge Media Sites for TrafficIt was July 2015, and I was so excited. I had only launched Unsettle six months prior and Huffington Post accepted me as a contributor. So I got to work. I researched Huffington Post’s business section to find the perfect topic. I stayed up late to write an article that I thought would resonate. Then I logged into my contributor dashboard, loaded the article, and pressed “publish.” The next morning, I woke up early, excited to check my stats, and … crickets. I saw maybe 20 visitors from the article I’d worked so hard to write. What happened? The problem is that these huge media publications keep on growing in size and staff. And the more they grow, the less chance you have of drawing significant traffic from them. After all, it’s much harder to stand out when they publish thirty or more posts alongside yours. Sure, if they happen to feature your post prominently on their front page, you may go viral and draw more traffic than you can handle. But you’re more likely to lose the traffic lottery than win it. When it comes to guest blogging, you have much more reliable options. What to Do InsteadGuest blogging is still hugely beneficial for bringing in traffic, email subscribers, and social proof. But instead of targeting huge media sites like Huffington Post, you should target more specific, topic-based blogs. For example,if you’re a finance blogger, instead of guest blogging on MSN Money, you would target Budgets Are Sexy or The Penny Hoarder. These blogs usually have large, engaged audiences specific to your topic. Also, these kinds of blogs are often run by a single influencer. Guest blogging for them will help build your relationship, which can lead to them sharing your posts in the future. (This could end up sending you more traffic than the guest post itself.) As for those huge media sites, the only reason to write for them is if you’d like to add your logo to your “featured on” list. You may not get a ton of traffic, but having written for these big websites does lend you credibility in the minds of many readers. Tactic #3: Asking Readers to “Subscribe for Free Updates.” (Is It 2009?)Listen, you can no longer expect people to give you their email in return for “free updates” or your “free newsletter.” Yes, you’re supposed to grow your email list, but if you’re asking for emails without giving anything in return, you’re ignoring an important psychological societal norm: reciprocity. This tactic may have worked in the past, but everybody knows the power of email marketing today, so every blog, website, and shop is vying for your visitor’s email address. You’ll see pathetic opt-in rates if you’re not offering anything concrete. What to Do InsteadInstead of just asking outright for email addresses and hoping your readers are generous enough to cough them up, you need to give them something valuable in return. That means creating an opt-in offer your visitors can’t refuse. An opt-in offer is a free resource you provide related to your topic that you give away in exchange for an email address to incentivize email subscriptions (and rapidly grow your email list). With the right opt-in offer, you’ll see your subscription rate go from a measly 1%–2% to an encouraging 5% or more. Tactic #4: Trying to Build an Ad-Driven Media EmpireBack before the days of affiliate marketing and product creation, there were the days of advertising — one of the only ways bloggers of yesteryear could begin to monetize. The idea was that you’d build a huge site with lots of pages ranking in Google, slap ads on them, and you’d see profit. Now, even back in the day, the gains you’d get from ads were modest. Even then, you’d need a whole lot of people clicking your ads to make a decent living. But if you had enough pages ranking for profitable keywords, you could make it work. These days, it’s even harder than it was before. Not only do you face a lot more competition, but most people have developed “banner blindness,” which means they pay so little attention to the ads on a page that they don’t even notice them. Advertising is an ineffective (and unprofitable) means of monetizing your blog. Fortunately, you have much better options. What to Do InsteadBlogging is more of a viable career than ever before. But now, instead of relying on tacky display ads to earn you pennies for the hard work you do, you can earn much more by creating products, offering services, or selling online resources and courses. Turn toward treating your blog as an actual business, and away from scammy monetization practices like advertising. Tactic #5: Lurking in Comments Sections Looking for TrafficBack in the day, the way to guarantee traffic was to leave comments on articles posted on other blogs in your niche. If you left your comments in enough places, they could bring you significant amount of traffic. You’d just leave a link in the URL section of your comment, and wait for the traffic to roll in. Why do you think you still see so much spam in comment sections? Because this used to work like gangbusters. But now this no longer works. Nobody has time to comb through the comments section of an article and click the links to see if commenters have a blog they might want to follow. What to Do InsteadCommenting on other people’s blogs is still an effective way to build relationships with other bloggers. If you connect with other bloggers in their comment sections enough, they learn your name and will recognize you. Then, if you want to send them a pitch, or a link or share request, they will already have warmed to you. They will be a lot more receptive. Of course, leaving half-hearted comments (“Nice article!” “I totally agree with your fifth point!”) isn’t the way to do it. You’ll actually have to read their articles and share which insights you gained from it, and if you have any additional ones to offer, mention those too. (Just make sure you don’t outright contradict them, if you want to build up your relationship with them.) You want to be more like this: Tactic #6: Writing Y.A.R.P (Yet Another Roundup Post)It seems as if every time you open your browser, you see another headline like this: “32 Productivity Experts Reveal Their Morning Routines!” This type of post is called a roundup post, where the blogger has reached out to several influencers and bloggers, asking them the same question to use their answers in an article. This used to be an excellent strategy for getting your blog on the map. The influencers who contributed would get a backlink and a feature on your blog, and in turn they’d share the article with their social media followers. But because they worked so well, everybody started doing them. So influencers’ inboxes are now flooded with the same old roundup questions from everybody and their dog. If they even respond with an answer (because a link is a link), they’re far less likely to share it today. What to Do InsteadFeaturing influencers in your niche is still a good way to put your blog on the map. Instead of asking a generic question and making a list post out of the answers, you can take one of two other approaches:
Both of these options allow you to reap the benefits of a roundup post without ending up on influencers’ hit lists (or being completely ignored). Tactic #7: Writing for Rankings (Rather Than Readers)Not that long ago, bloggers could “game” the search engines. You could write short, keyword-rich articles for your blog and actually rank. The more content you published, the more keywords you had the opportunity to rank for. In fact, I wrote a blog called Suburban Finance, and because I wrote several articles about buying a house, I ranked in the top 50 for the search term “house.” True story. But since then, Google’s algorithm has become much more savvy. See, Google’s business model relies on its users getting the search results they want — relevant, valuable content about whatever topic they’re searching for. So instead of valuing content based on quantity, Google uses measures of quality. That means that it looks at factors like:
These factors all show Google (and other search engines, not that they matter) that the result they displayed to their user was relevant and valuable. What to Do InsteadCranking out five 300-word blog posts per week so you can rank does not lead to relevant or valuable content. Instead of becoming a content mill, hoping to rank for keywords, focus on creating quality content for the keywords you’re looking to rank for. You must write for people. And people are looking for answers. When you write detailed, long-form content, it is more likely to have the answers they seek. Tactic #8: Being a “Jack” of All Social Platforms (Instead of a Master of One)It used to be standard practice to have a social media presence on every platform possible to cover your bases. But that’s no longer effective. With the introduction of algorithms for many social platforms, your posts reach fewer of your followers than ever before, so blasting your blog posts to every social media platform won’t bring you much traffic at all. If you have 1,000 likes and follows on your Facebook page, that used to mean you promote your blog posts in front of most of those followers, but now only 6% (and often far less) of your fans will even see your posts in their newsfeeds. Facebook isn’t the only social platform that has taken this approach. Instagram is the latest platform to follow suit. To get your posts in front of more people on these platforms, you need to drum up engagement so the platform trusts that your followers want to see your posts. But that’s nearly impossible to do unless you know the platform intimately and build up a strong presence. And it’s tough to do so if you are spreading yourself across every social network out there. What to Do InsteadFocus on just one social media platform and promote your articles more heavily. The only way to get more people to see and like your posts on social media is to develop a deeper understanding of each platform and post on a regular basis so you can conquer those prohibitive algorithms. How regularly? CoSchedule says that it depends on the social platform, but here’s a quick breakdown:
Develop a deeper, more intimate knowledge of the social platform to truly benefit from social media marketing. Wake Up and Ditch the Outdated Blogging AdviceI bet you’ve thought it. I know I have. “If only I’d started sooner.” You know, back when professional blogging wasn’t so popular. Back when the blogosphere wasn’t more competitive than the restaurant industry. Back when all you had to do to get traffic was post on Facebook every time you published a new post. It’s tempting to write blogging off as one of those things you had to start back before it became popular. But I have good news … You can still make in the blogosphere. You just have to ditch the old-school blogging tactics that no longer work and lean into the new strategies. And sit back and watch the traffic, readers, and subscribers roll in.
About the Author: Sarah Peterson writes insanely useful guides on marketing and entrepreneurship at Unsettle.org. Get her report, 10 Free Tools That Reveal the Product Your Audience Is Begging For to finally start making money from your blog… the right way.
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ABOUT MEHello I am Claude 32 years old. I have been doing internet marketing for 7 years and successfully running 3 e-commerce stores. I like to share tips with people aobut online business. Archives
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